Most business owners are experts in what they sell, but not actually experts in the business operations behind it. They built their company on ad hoc systems that they or their original employees created on the fly, signed up for software they don't fully know how to use, and are buried in administrative tasks they can't keep up with. They're so tied up in client delivery that they lack the bandwidth to solve their own problems. As a result, they reach a place where their business plateaus and the team is frustrated. Lively was designed to solve that problem.